🚀 Creating Your First Pitch Deck?
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Putting together your first pitch deck is hard. To build a strong one, you have to balance multiple elements like storytelling, data, design, and persuasion, all while keeping it concise and impactful.
Why?
1️⃣ Too Much vs. Too Little Information – Founders often struggle with what to include and what to cut. Too much detail overwhelms investors; too little fails to convince them.
2️⃣ No business opportunity – A pitch deck isn’t just about facts; it needs to hook investors emotionally and logically. Many founders focus too much on features rather than the "why" behind their business.
3️⃣ Delivering with Confidence – A well-crafted deck isn’t enough; the pitch itself needs to be compelling. Many founders underestimate the importance of rehearsing their delivery.
Just because you're following a 'proven' pitch deck format you downloaded from the web doesn't mean you'll be able to secure funding or achieve your goals.
Here are 5 tips to kickstart a solid pitch deck:
1️⃣ Tell a Story – Investors connect with stories, not just numbers. Make your deck a compelling narrative that features a problem-solution.
2️⃣ Focus on Key Metrics – Highlight the numbers that truly matter. Keep it clear and impactful.
3️⃣ Know Your Audience – Tailor your pitch to who’s in the room. Investors, customers, and partners all care about different things.
4️⃣ Keep It Visually Clean – A cluttered slide loses attention fast. Stick to simple, clean, and engaging visuals.
5️⃣ Figure out your pitch first – LAST BUT NOT LEAST! Before attempting to create your first slide, plot your narrative on a separate word document and tidy your arguments.
Your pitch deck is your business’ first impression—make it count!
What’s your #1 tip for a killer pitch?
Keep pitching 💥
Alejandra Copeland
Founder, Ok Yes Pitch Storytelling
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