I'm sick and tired of hearing, 'My pitch doesn't work.'
Do you know why it doesn't work?
Because you're 100% assuming your client needs your product.
Stop and think: do you even know what your customer's REAL problem is?
The only way to get that answer is to listen before you pitch.
Here's how:
Get What They Need:
By listening first, you really get what the client's looking for and can tailor your pitch to hit the mark perfectly.
Build Trust:
Clients feel valued when you listen, which helps build trust and strengthens your relationship. This trust is key for long-term success.
Find the Right Solution:
Listening helps you find the best solution for their problem. Pitching without knowing their needs can lead to mismatched solutions and wasted time.
Personal Touch:
Every client is unique. Understanding their specific situation lets you personalize your pitch, showing you truly get them.
Boost Your Credibility:
Being attentive and responsive makes you look good and shows you're focused on their needs, not just making a sale.
Avoid Misunderstandings:
Clarifying their needs upfront reduces the risk of miscommunication, leading to better satisfaction and more opportunities.
Create a Conversation:
Starting with listening opens up a two-way conversation instead of a one-sided pitch. This can reveal extra needs and opportunities you didn't know about.
Save Time:
Knowing what they need means you spend time on pitches that matter, not on irrelevant stuff.
In short, listening first makes you look like a pro who really cares about the client, increases your chances of success, and builds stronger relationships.
Agree? Drop me a line.