Coca-Cola vs. Pepsi

If you think investing in marketing is expensive, try not getting any sales. ↓ In 2021, Coca-Cola spent 193 Million dollars on ads to beat Pepsi. Can you believe that? Coca-Cola is an established, instantly recognizable soft drink brand, yet it still shells out a fortune each year to remain a leader in the market. The lesson here is that investing in marketing is crucial, regardless of your growth or your company's size. Why? Because when you're out of sight, you're out of mind. They know...